01
PRODUCT THINKINGBefore you build software, follow the work.
Before commissioning custom software, map the task, the handoffs and the exceptions. A useful product brief explains who needs to do what and why it is difficult today.
2 min readIdeas for the work
in front of you.
Practical perspectives on building products, communicating clearly and making useful business decisions.
02
BRAND & DEMANDBetter campaign results start before the first ad.
A digital marketing campaign needs a clear offer, a consistent landing page and an agreed next step. Check these foundations before increasing media spend.
2 min read03
AI IN PRACTICEAI workflow automation: start with a job description.
An AI workflow needs a defined task, reliable inputs and a person responsible for review. Start there before choosing a tool or building an agent.
2 min read04
SEARCH & DISCOVERYSEO and AEO: make your business easier to understand.
SEO and AEO share a practical starting point: useful pages that explain your offer, answer real questions and support their claims. Start with the information a customer needs to decide.
3 min read