← All field notesPRODUCT THINKING

Before you build software, follow the work.

Before commissioning custom software, map the task, the handoffs and the exceptions. A useful product brief explains who needs to do what and why it is difficult today.

Start with the awkward part

Ask someone to show you the last time they completed the task. Not the official process: the actual sequence. Notice where they switch tabs, copy information, wait for an answer or keep a private spreadsheet. These moments are evidence of a mismatch between the tools and the work.

Name the decision, not just the screen

“We need a dashboard” describes an interface. “We need to decide which enquiries to call first” describes a job. The second statement makes it easier to choose the information, timing and controls that belong in the product. It also makes it easier to recognise when a dashboard is unnecessary.

Make a small map

Record what starts the task, who performs it, what information they need and what completion means. Include exceptions: missing details, changes of ownership and work that arrives outside normal hours. A process that only works on the happy path is not ready to be automated.

Test the change before expanding it

A prototype can show whether the next step is clear. A small pilot can show whether the data and integration behave as expected. Decide what you need to learn from each before building more. A narrow, useful first release is easier to improve than a large system built around an untested assumption.

A better first brief

Write the brief in one sentence: “Help this person complete this task, with this information, under these constraints.” Add the current difficulty and the evidence you will use to judge improvement. That is a stronger starting point than a long feature list.

KEEP READING

Better campaign results start before the first ad.